In today’s digital age, many retail shops are struggling to keep up with the competition. Online stores offer lower prices and a wider range of products, making it difficult for brick-and-mortar shops to stay afloat. However, there is one area in which offline stores have a significant advantage over their online counterparts: customer service. By investing in tablet computers, retail shops can provide customer service that is not possible for online stores.
Here are three ways in which tablet computers can help retail shops offer better customer service:
Access Information Instantly
Tablet computers allow shop assistants to access product information instantly. In the past, when a customer asked a question about a product, the shop assistant would have to go to the back room and look up the answer in a paper catalog. This was time-consuming and often resulted in long queues forming at the front of the store. With tablet computers, shop assistants can simply type in a few keywords and find the answer within seconds. This means that they can serve more customers in less time, resulting in shorter queues and a better overall shopping experience.
Increased Sales
Tablet computers can be used to increase sales. For example, suppose a customer is interested in purchasing a product but does not have enough cash on hand. In that case, the sales associate can use the tablet to process the transaction via credit or debit card. This will allow the customer to complete their purchase without having to leave the store in search of an ATM. Additionally, if a customer is undecided about a purchase, the sales associate can use the tablet to offer coupons or discounts that might sway their decision.
Customized recommendations
Tablet computers allow shop assistants to provide customized recommendations. Online stores use algorithms to recommend products to customers based on their previous purchases. This can be helpful, but it is no substitute for human expertise. With tablet computers, shop assistants can quickly find products that are similar to those that the customer has already bought or viewed and make personalized recommendations based on the customer’s individual needs and preferences.
Improved communications
Tablet computers improve communication between different departments within a store. Earlier, if a customer was looking for a product that was out of stock, the shop assistant had to go to the back room and ask someone from another department to check whether more stock had arrived. This process was often slow and inefficient. With tablet computers, shop assistants can simply send an email or make a quick call using Skype or Facetime, meaning they can get an answer almost immediately.
Conclusion
In today’s competitive market, it is more important than ever for retail shops to offer excellent customer service. Tablet computers are the perfect solution for doing just that. By investing in tablet computers, retail shops can provide a level of customer service that is simply not possible for online stores.
